The Opportunity

Clu Living had long identified Chinese consumers as an important audience for their brand. However, the brand had not previously developed a strategy to reach this audience.

Our Strategy

The campaign ran across the key Black Friday and Christmas shopping periods, focusing on both building brand awareness and driving in store traffic. We partnered with lifestyle creators to showcase the Clu Living shopping experience through both in store visits and home styling content, highlighting the brand’s premium yet accessible product range.

Alongside creator content, we amplified key trade messages through Chilli Media’s official account to reinforce promotional periods and encourage store visits, helping introduce the brand to Chinese consumers in a natural and engaging way.

Campaign Results