The Opportunity

Tennis is highly popular among Chinese consumers, with many students, families, and young professionals actively participating in the sport while living in Australia. However, many local tennis clubs have limited visibility on the platforms Chinese consumers rely on to discover activities and services.

Our Strategy

We positioned HIT Tennis Club as an accessible and welcoming destination for young players and beginners looking to trial tennis. The campaign focused on making the club feel familiar and relevant to Chinese families by showcasing the training environment, coaching style, and overall club experience through culturally relatable content. Through multiple pieces of content, we introduced the club to the local Chinese community and created a clear pathway from online discovery to enquiries and lesson bookings.

Campaign Results