The Opportunity

Lucia Foods had already built strong brand recognition among mainstream Australian consumers. However, awareness within the Chinese speaking community remained relatively low

Our Strategy

We developed a creator led campaign designed to introduce Lucia Foods to Chinese consumers in a natural and relatable way. The strategy focused on trusted Red Note creators who could showcase the products through everyday cooking experiences and authentic recommendations. By combining lifestyle storytelling with product demonstrations, the campaign allowed audiences to discover the brand in an organic and engaging format.

Campaign Results