The Opportunity

As premium leaders in the building materials space, Signorino and Woodcut wanted to broaden their reach beyond industry professionals and connect directly with the growing Chinese consumer market.

Our Strategy

We engaged a network of industry professionals to create credible, educational content that showcased Signorino & Woodcut's expertise and connected with consumers in the consideration phase of their renovation or building journey. As a result of the campaign, Signorino & Woodcut experienced a noticeable uplift in enquiries from Chinese customers throughout their stores.

Campaign Results