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Red Note (Little Red Book)
What is Red Note?
China’s leading lifestyle platform, with over 300M active users, including more than 678K in Australia alone.
Red Note is a lifestyle-driven social platform that has rapidly evolved into both a social media channel and a powerful search engine for Chinese consumers around the world.
Why Red Note?
Red Note is where they actively search for products, reviews, and lifestyle inspiration, making it one of the most influential platforms for driving awareness and conversion. It helps brands build credibility, create authentic social proof, and connect with Chinese consumers in a way that feels natural, trusted, and highly effective.
Our Products
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Influencer marketing is the bread and butter of Red Note, and one of the most effective ways to seed products, build trust, and drive real action. We manage your campaign from start to finish, translating all content for your review and approval before it goes live. We take pride in sourcing the most suitable influencers for your brand, helping maximise campaign performance and ensuring your message reaches the right audience.
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Official Red Note accounts provide a strong foundation for building long-term brand presence and trust. With verified status, they reassure consumers of your authenticity while giving you full control over your content, messaging, and campaigns.
An official account ensures your brand remains consistently visible and searchable, while enabling direct engagement with your audience to build community and loyalty. Combined with paid boosting, it becomes a powerful tool to drive sustained awareness and meaningful action over time.
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Easily amplify your content on Red Note without the need to establish your own account. Boosted posts appear within the feed and across relevant search terms, helping your brand stay visible where Chinese consumers are actively discovering products and services.
This solution is particularly well suited to always-on campaigns that build steady awareness over time. Our team manages the entire campaign on your behalf, optimising performance to maximise your media spend, with end-of-campaign reporting included.
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For eligible businesses, we can set up an official Red Note store that allows you to sell directly to Chinese consumers. Available exclusively for the Chinese market, it offers a premium e-commerce environment and creates a clear path from brand discovery on your official account to purchase.
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With a highly active live commerce network, Red Note gives brands the opportunity to sell to Chinese consumers in real time. Available only to official store owners, it is a powerful way to drive engagement, showcase products, and generate sales 24/7.