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SBS Media
What is SBS Media?
SBS Media is one of Australia’s leading multicultural media networks, connecting diverse communities through TV, radio, digital, and social content in multiple languages.
It is a strong platform for brands wanting to reach multicultural audiences across Australia.
Why SBS Media?
With more than 1 in 5 Australians speaking a language other than English at home, SBS Media is uniquely positioned to reach the country’s multicultural communities. It has a particularly strong Mandarin and Cantonese presence, engaging Chinese audiences across multiple channels in a highly trusted environment.
For brands looking to connect with Chinese consumers in Australia, SBS is one of the strongest and most effective media platforms available.
Our Products
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Connect with consumers across SBS Audio’s extensive network, from traditional radio and music channels to podcasts. Promote directly to customers in their own language, creating stronger engagement and maximising impact. Reach multicultural audiences in places where other audio networks simply cannot.
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SBS On Demand offers a premium viewing experience, with exclusive content that audiences cannot find anywhere else. As the highest-rated iOS BVOD app, it delivers a stronger user experience while keeping ad load light, with no more than five minutes of ads per hour. With curated in-language content and an in-language login portal, the platform is especially popular among Chinese-speaking audiences